move over Barrymore, Danes is in the house

Claire Danes has replaced Drew Barrymore as the new face of Gucci (the jewellery campaign). It seems that this is the decade of "celebritism". Celebrities are quickly replacing professional models in everything from fashion to alcohol. What's the obsession with celebrities anyways? Maybe on a later date I'll attempt to answer that:) (as that would take up my whole blog page. What are your thoughts on the subject?)

The 29 year old Danes was chosen by Gucci for these reasons, "Claire Danes is a modern icon. For me she is one of the most interesting young actresses on the international scene. She is very natural, fresh and has a carefree attitude that is reflected in the roles she has chosen" as said by Gucci creative director Frida Giannini.

I can't wait to see the ads for this campaign. I will add that Barrymore looked amazing in the Gucci 2007-2008 campaign. She's also one of the faces of CoverGirl, promoting their new LashBlast mascara and TruBlend foundation. On CoverGirl's part I think she was a great choice. She's in her 30's and looks better than ever.

And for you Gucci lovers:



(Above Claire Danes photo by Venturelli/WireImage)