November 04, 2012

Soia & Kyo Spring 2013: backstage beauty

Soia & Kyo Spring 2013

The montreal based fashion brand Soia & Kyo, was back in Toronto for World Mastercard Fashion Week. Soia & Kyo is a casual wearable men's and women's fashion line, fun and practical pieces that are sure to add a Spring bounce. Speaking with Soia & Kyo designer Ilan Elefassy backstage, the vision for the collection was weekend getaway. A road trip infused with light airy pastel shades with punches of raspberry pink. The focus was coats!! 
with the designer
The casual feel began backstage with no frills high buns and fresh clean makeup. Maybelline's lead makeup artist, Grace Lee created a slightly dewy look using her secret concoction;
Baby Lips in shade Quenched (a clear shade) mixed with EyeStudio Colour Tattoo 24H in shade Barely Beige (limited-edition shade) and using your finger dabbing into the highbone of your cheeks to create a gorgeous sheen
Dream Fresh BB Cream 
Define-A-Brow Eye Brow pencil
Dream Bouncy Blush in shade Coffee Cake
Great Lash Macara
Expert Eyeshadow in shade Tastefully Taupe
Colour Sensational in shade OhLaLilac anchored with shade Pink Pop (to be released 2013)
Redken lead hairstylist Jorge Joao created a high bun but not "too ballerina"
& headband turbans were added later
(images above property of excluding collage, photographer Michelle Culligan of JC MC Photography)
(images below: photographer George Pimental, used with permission)
What do you think of Fashion Week Spring 2013 thus far? Wearable pieces? Maybe a daring turban....

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