“Without a doubt, creating the right look begins with the right products” says Lorraine McAndrew, Vidal Sassoon Pro Series Expert. “With a rich history for being leaders and innovators in hair styling, P&G scientists have developed Vidal Sassoon Pro Series, quality products that address the everyday needs of real women, helping them create the look they want at home.”
The hair was exclusively shown at a private sneak-peak show in conjunction with the fashion duo designers Martin Lim.
“We wanted to bring Vidal Sassoon’s legacy to life for a new generation with the Pro Series line,” says Walter Geiger, P&G’s Vice President and General Manager of North America Hair Care & Color. “Building on Vidal Sassoon’s unique vision that democratized beauty for all, we created a line of salon-inspired products that are affordable, accessible and inspire women to become the master of their own hair.”
Vidal Sassoon Pro Series is available as of February 2013 at a suggested retail price of $5.26-$14.99 at mass retailers nationwide.
This Spring, will you dare to wear a retro-inspired hairstyle?(images property of beautyparler.ca)