With so many eyeshadows in the market choosing a brand can be difficult. But let me make it easy for you, Make Up Forever Artist Shadows. These highly pigmented eyeshadows: 88% pigmented vs. other brands at 20-30%, deliver high impact, true to colour payoff are a dream.
Make Up Forever Artist Shadows were introduced back in September 2014, in celebration of the brand's 30th Anniversary. Make Up Forever has been a main stream product in any professional makeup artists' kit. And with good reason! With 210 shades to choose from ranging from: matte, satin, iridescent, metal, and diamond. The colour selection is phenomenal. When choosing three shadows to create my custom palette I had such a hard time.
In my palette I choose shades with a the intention of using as a contour or eyeshadow base, a blush and to create a smokey eye. When making a custom palette try to choose eyeshadow shades that you can use elsewhere on the face. Especially if you're on a budget.
left to right: M-536 (matte), I-808 (iridescent), ME-554 (metal)
retail: single $25, duo $39, trio $50
available at Sephora.ca, Make Up Forever Boutiques
*prices in Cdn dollars