Gigi Hadid x Tommy Hilfiger: Global Brand Ambassador

Look for Gigi Hadid as the new Global Brand Ambassador for Tommy Hilfiger for their Fall 2016 Collection. The collection will include; accessories, footwear, sportswear, and a new fragrance.

“I’ve known Gigi and her family for years, and it has been amazing to watch her grow into one of the world’s top models and most-followed fashion influencers,” said Tommy Hilfiger. “Gigi has walked in our runway shows and now we are thrilled to continue our collaboration with her as the new face of Tommy Hilfiger womenswear and fragrance. She is truly the definition of today’s ‘Tommy Girl’ – her magnetic personality is bright and always optimistic, and her style is confident, effortless and cool.”

The brand, Tommy Hilfiger is looking to expand their womenwear. Look for new store designs. merchandising and store expansions in the new year. Hadid will begin photography for the ad campaigns in January for the Fall 2016 release.  

“I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate,” said Gigi Hadid. “His company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with. I have always looked up to his brand, campaigns and design style. I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything: there are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone’s is going to love a different part of it.”
The Fall ’16 Hilfiger Collection and Tommy Hilfiger sportswear collections, including Hadid’s capsule and fragrance, will be available at Tommy Hilfiger stores globally, through select wholesale partners and online at tommy.com. Friends and followers of the brand are invited to join the conversation on social media using #TOMMYXGIGI and the handles @TommyHilfiger and @GigiHadid.

(images c/o RockitPromo)