"I don’t want to do everything; I want to do the right things. And working with M•A•C is the right thing." -Caitlyn JennerMAC Cosmetics announces a new initiative along Caitlyn Jenner. A new limited-edition lipstick shade, Finally Free, will launch this April and 100% of the sales of the lipstick will go to support MAC AIDS Fund Transgender Initiative.
"I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick. I like a little colour on my lips, not a lot during the day. And this rosy nude is the colour I’ve gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It’s very simple." -Caitlyn Jenner
Since becoming Caitlyn nine months ago she recognizes that she has the privilege and access to funds which helped in her transition. Funds that many transgender are not fortunate to have. Therefore, her hopes are to raise funds for the transgender community in hopes of creating grants in improving their lives.
"The horror stories I’ve heard of homelessness, and of what we call “survival crimes” by trans people just to survive — it’s shocking to see how tough it really is out there for most of the community. So, it’s been eye-opening. I realize that I’m in a position where I can help people who are really struggling by creating a platform and bringing exposure to the issue." -Caitlyn Jenner
To have a brand such as MAC Cosmetics donate one hundred percent of sales is uncommon. The total amount of sales going to one cause is unheard of actually and is pretty amazing. To read more about the initiative between MAC Cosmetics and Caitlyn Jenner head over to, Public Image: Caitlyn Jenner.
Finally Free Lipstick, limited-edition release date April 7, 2016
(images courtesy of MAC Cosmetics)