Truth or Dare {a new fragrance by Madonna}

Madonna has joined the fragrance celebrity wagon and will be releasing her first fragrance in a joint venture with Coty Inc. The fragrance, Truth or Dare by Madonna, will be released next year in April exclusively to Macy's stores in the U.S. With a global release of May 2012.

"I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me but that other people could relate to as well. Something honest, and yet daring, hence the name Truth or Dare.”-Madonna, Women's Wear Daily

I'm curious as to the scent of the fragrance and ad campaign.